BWA & San Francisco Department of Public Health launch "Our Sexual Revolution" PrEP awareness campaign
Just in time for this year's Pride celebration, BWA is proud to announce the launch of our latest campaign, "Our Sexual Revolution," a new PrEP (Pre-Exposure Prophylaxis) awareness campaign in partnership with the San Francisco Department of Public Health
The effort is aimed at increasing awareness of PrEP- a daily pill for people who are HIV-negative which protects against HIV. The ads target those most at risk for HIV including young Latino and Black men who have sex with men (MSM) as well as Trans women.
The campaign centerpiece includes a takeover of the Civic Center MUNI station, wild postings throughout the city, advertisements in LGBT bars, buses, trains, online, ads in the local Bay Area Reporter as well as a presence at this year's SF Pride and collateral distributed through community partners throughout San Francisco over the next few months. Ads and materials are also available in Spanish.