Stigma & Discrimination

Undetectable=Untransmittable (Can't Find It, Can't Share It)

Goal: 
To increase knowledge about Undetectable=Untransmittable (U=U), and to encourage PLWHA to get and stay in treatment

A Great City Would Do Better

Goal: 
The campaign is a call to action to humanize the way people experiencing homelessness are viewed and galvanize community support around creating comprehensive solutions to address the issue; while also increasing overall awareness of ATC's mission, programs, and vision for the future

I Take PrEP

Goal: 
To increase knowledge about Pre-Exposure Prophylaxis (PrEP), and to establish PrEP as a viable, trusted HIV prevention method

HIV Stops With Me: HIV Meds Keep Me/You/Us Safe

Goal: 
To prevent the spread of HIV by empowering HIV positive individuals to remain adherent to treatment
Language(s): 
English

HIV Stops With Me: I AM U

Goal: 
To prevent the spread of HIV by empowering HIV positive individuals to remain adherent to treatment

I Can't Transmit HIV to Anyone

Goal: 
To raise awareness about the Undetectable=Untransmittable movement; and its impact in preventing the spread of HIV by motivating positive HIV individuals to adhere to their medication regimen to achieve an undetectable status

When You're Getting Some

Goal: 
To reduce syphilis prevalence through the promotion of condom use and routine testing (every three months) among men who have sex with men (MSM) at increased risk for acquiring syphilis, as well as improve knowledge of symptoms and treatment

HIV Stops With Me: EXPOSED

Goal: 
To prevent the spread of HIV by empowering HIV positive individuals

PrEP is For

Goal: 
To increase awareness of PrEP among young Latino men who have sex with men (MSM) and establish PrEP as a highly effective way to protect against HIV.
Language(s): 
English, Spanish
Results: 
After seeing this campaign 76% of respondents agreed that they would talk with their doctor about PrEP. 73% felt the campaign had personal meaning to them. Additionally during the campaign's run 24% of respondents began taking PrEP.
Results File: 

One County One Future

Goal: 
To raise awareness among SCC immigrants about the resources available to them through the Office of Immigrant Relations (OIR) and position OIR as a resource, advocate and protector of immigrants in Santa Clara County
Language(s): 
English, Spanish, Vietnamese, Tagalog and Chinese
Results: 
78% of respondents agreed the campaign message was memorable,82% agreed the campaign had personal meaning to them, and 36% felt more knowledgeable about the Office of Immigrant Relations after seeing the ads.
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