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Me Not Meth

in
Goal: 
To reduce crystal meth use among men who have sex with men (MSM) in California

Partner Services

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Goal: 
To assist people with HIV by notifying their partners of a possible HIV exposure

Disclose HIV

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Goal: 
To reduce HIV infection through discussion and informed decision making
Results: 
80% said the “Disclosure” ad “got my attention right away,” 72% felt the “Status Sorting” message was appropriate for gay and bisexual men in SF and 27% said they were more likely to get tested for HIV or encourage partners to get tested as a result of seeing the “HIV Testing” ad.
Disclose HIV
http://www.socialmarketing.com/sites/default/files/Disclosure%20Evaluation.pdf
Results File: 
application/pdf iconDisclosure Evaluation.pdf

Buck Syphilis

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Goal: 
To raise awareness about syphilis testing and treatment among men who have sex with men (MSM)

Stop The Sores

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Goal: 
To raise awareness about syphilis testing and treatment, and reduce syphilis transmission among men who have sex with men (MSM)
Language(s): 
English and Spanish
Results: 
71% of gay and bisexual men surveyed were aware of the Stop the Sores campaign and had been repeatedly exposed to it during the media run. 83% of respondents who were aware of the campaign said it was “very useful” or “somewhat useful.” Also, an increasing proportion of respondents reported syphilis testing in the previous six months by campaign awareness level.
Stop the Sores: The Making and Evaluation of a Successful Social Marketing Campaign
http://www.socialmarketing.com/sites/default/files/StoptheSores.pdf
Results File: 
application/pdf iconStoptheSores.pdf
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