Behind the Scenes

Last Wednesday we filmed a commercial for the next phase of the Foster Kids Are Our Kids campaign. Les, Emily, Yan and our client, Anne from Voices for Illinois Children attended the shoot which was produced by Robert Caruso of Caruso Co. Twelve scenes were recorded with the help of a huge team of sound and video crew, stylists and talent. The production took place on an abandoned naval base full of empty family homes, schools and even a jail for our concept.

The Foster Kids Are Our Kids campaign has been running statewide in Illinois for over six years and we are thrilled to be developing a new phase with a bold message. The commercial and accompanying web and print campaign will launch later this year.