BWA gets Animated about Tobacco Prevention in Santa Clara County

BWA recently launched phase two of a three-part campaign intended to curb smoking in Santa Clara County, California (which includes San Jose, the state's third largest city). Collaborating with the Santa Clara County Public Health Department, this phase, “Lame Reasons to Smoke,” is intended to prevent smoking among youth. BWA produced a cutting-edge 3D animated video that uses humor and irony to address the impact that smoking can have on teens. This video will air on cable TV, in movie theaters and malls over the next couple of months to maximize exposure to the target audience.

To view the video please go to: http://www.socialmarketing.com/campaign/lame_reasons_to_smoke

Phase one of this campaign, “When You Smoke, They Smoke” increased awareness of the dangers of secondhand smoke and phase three will focus on adult cessation. To learn more about phase one, please visit: http://www.socialmarketing.com/campaign/when_you_smoke_they_smoke