BWA Photo Shoot in Shanghai

The BWA team was recently in Shanghai working on an upcoming LGBT awareness campaign. The project is in conjunction with the Los Angeles LGBT Center, working with China-based graduates of their emerging leaders program. The goal of the campaign is to help educate Chinese citizens about the LGBT community and to create greater understanding and acceptance.

Focus groups were conducted in Beijing and Shanghai back in April. This recent trip was all production. We shot video and still photography for two days. Seven couples (gay, lesbian and heterosexual) were photographed. The campaign will consist of online/social media ads, a video, outreach materials and selected transit ads, and will launch before the end of the year.

Many thanks to our consultant Brett Mendenhall and our fantastic Chinese work group: Siqi, Dylan, Dawnie, David and Iron!