BWA produces powerful TV commercial on secondhand smoke

BWA and the Santa Clara County Public Health Department just launched a new ad campaign alerting the public in Santa Clara County to the dangers of secondhand smoke. At the core of the campaign is a powerful television commercial that graphically depicts the impact of secondhand smoke on children. The spot dramatizes the hazards faced by all nonsmokers exposed to others’ tobacco smoke. It will air in English, Spanish and Vietnamese on the Comcast cable network in Santa Clara County, the Spanish-language broadcast networks Univision and Telemundo, and several Vietnamese TV outlets including Que Huong Media, KTSF and Vien Thao Media. The spots began running last week and will continue through July 2011. Full-page print ads will also be featured in Santa Clara County newspapers, and outreach materials will be distributed at community events. The commercial and more information on the campaign can be found at the website, www.yousmoketheysmoke.org.