Check out the Immunity billboard in San Francisco’s Union Square!

This billboard, in SF's busiest public gathering place, caps off the immunization campaign BWA developed for the San Francisco Department of Public Health. The campaign's goals are to raise awareness about the importance of adult vaccines, and to persuade more San Franciscans to get an annual flu vaccine. This high visibility billboard is part of a comprehensive media effort launched in September that has included print, Internet, outdoor and transit ads (in English, Spanish, and Chinese) and outreach at community events. Don't forget: it's not too late to get your flu shot!