In the wake of COVID-19 BWA and Santa Clara Valley Health and Hospital System relaunch "We'll Text You Through It" promoting Crisis Text Line


Better World Advertising (BWA) and the Santa Clara Valley Helalth and Hospital System (SCVHHS) launched a second phase of the We'll Text You Through It campaign to provide a resource for young adults as part of the county's ongoing sucicide prevention efforts. A particular focus of the campaign was to engage the priority population (Santa Clara County residents aged 18-25) dealing with the stress and anxiety related to COVID-19, especially as the County open back up. The Crisis Text Line, offers free and confiedential crisis counseling via text messaging 24/7. The campaign will deliver three ad versions (static and video) addressing a few areas of concern within the priority population including economic impact, safety of parents/guardians, and/or coping with the loss of a loved one. Ads will be disseminated via Facebook and Instagram newsfeed and story ads, Snapchat story ads, and YouTube ads to the intended audience. All media encourages the intended audience to text RENEW to 741741 for access to the counseling service.

For more information about the services offered visit View the full length video here