LGBT Awareness Campaign "Love Is Not A Choice" Launches in China

Better World Advertising was proud to collaborate with a group of gay and lesbian Chinese activists on the Valentine's Day launch of the Love Is Not A Choice campaign. The powerful ads, which appeared on social media sites in China last week and show gay, lesbian and straight couples relaxing at home, aim to start a public conversation about LGBT issues in China. Les Pappas, BWA President and Creative Director, said that over the course of their research, “this picture began to emerge of people who don’t really know very much about LGBT issues. Everything is underground.” With Love Is Not A Choice, we hope to raise awareness and support for LGBT people in China.

To learn more about the campaign, visit the website here. Also, check out the Huffington Post's coverage of the campaign here.