“We’re Still Here” Dominates NYC Subway Station

We are proud to report that the latest phase of our “HIV Stops With Me” campaign in NY, entitled “We’re Still Here” is posted all over 14th and 8th subway station in Manhattan. As reported previously, this phase of the campaign delivers an uplifting and empowering message: that people who have HIV are in the vanguard of both prevention and treatment efforts. The HIV-positive spokesmodels and their prevention messages are featured on larger-than-life-sized posters and wallscapes throughout the station.

The “station domination” will be up until the end of the month. Other components in NYC and Buffalo include ad saturation at the 125th and Lexington station, bus shelters, interior train cards, publication ads, lenticular palm cards, posters, internet banner ads and, of course, the campaign website. The campaign is also set to launch in Virginia and Maryland in the coming months.

To see photos of our 14th and 8th station domination, check out the album in the “HIV Stops With Me” Facebook Page.