Your Body Needs You Campaign Launches in Brooklyn

BWA recently partnered with Planned Parenthood of New York City to create a new HIV and STI prevention campaign. The initiative is aimed at improving the sexual and overall health of women of color in Brooklyn who are at increased risk of HIV infection. BWA worked closely with New York City’s Project Street Beat to gain insight into the daily experience these women face on the streets of their community. The women themselves gave direct feedback into the campaign through focus groups held at community-based organizations. The resulting campaign, Your Body Needs You, can be seen on bus shelters in Brooklyn throughout the year.