Fentanyl Takes Friends (Part 2)

 

Santa Clara County, CA
Santa Clara County Behavioral Health Department: Department of Alcohol and Drug Health Services; and Santa Clara County Public Health Department
To raise awareness about the risk of overdose and death from unknowingly ingesting drugs including heroin, meth, cocaine, and ecstasy, that have been laced with the powerful synthetic opioid fentanyl; and to educate the priority population about harm reduction strategies (never use alone, knowing the source when acquiring drugs, and having access to NARCAN)
Teens and young adults (ages 14-30) living in Santa Clara County
Digital Banner Ads, Snapchat, Instagram

View Samples:

Video: