Sonoma County
Sonoma County Department of Health Services
To prevent smoking initiation by teens in Sonoma County
12-16 year old teens in Sonoma County
Television Commercial, Movie Theatres, YouTube, Posters, Postcards, Instagram Social Media Contest, Carabiner Keychains
90% of 13-17 year olds interviewed thought the campaign was memorable and 70% felt the campaign would prevent others their age from starting to smoke. 80% were less likely to buy or smoke a tobacco product.

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