Les Pappas, our President and Creative Director, spoke last evening at “What is the Message?!” a community discussion on HIV prevention campaigns targeting gay and bisexual men. The lively discussion was sponsored by GMHC in the wake of controversy over a recent NYC ad campaign that focused on negative consequences of HIV infection such as anal cancer. For more information,...
News
Better World Advertising News
-
2011-02-24
-
2011-02-19
This billboard, in SF's busiest public gathering place, caps off the immunization campaign BWA developed for the San Francisco Department of Public Health. The campaign's goals are to raise awareness about the importance of adult vaccines, and to persuade more San Franciscans to get an annual flu vaccine. This high visibility billboard is part of a comprehensive media effort launched...
-
2011-02-14
BWA was awarded a contract to develop, implement and evaluate a statewide campaign promoting vaccination for the North Carolina Department of Health and Human Services. The T.V. campaign will stress the importance and safety of vaccines for children and adults. This project comes on the heels of the successful Immunity campaign recently created for the San Francisco Department of...
-
2011-02-04
At the beginning of February, Better World Advertising launched a new phase of HIV STOPS WITH ME. The latest phase, called “We’re Still Here,” delivers an uplifting and empowering message – that people who have HIV are in the vanguard of both prevention and treatment efforts.
Taking place in New York and Virginia, the campaign centers on actual HIV positive individuals,...
-
2011-01-29
Our President and Creative Director, Les was invited to speak at Canada’s Ad Week 2011 during the Leading Social Change component of the conference. Recognized as an international leader in the field, Les was asked to give a presentation spotlighting social marketing in the United States. The event took place on Tuesday, January 25th, 2011 at the MaRS Discovery District in Toronto...
-
2010-11-22
Washington, DC (November 22, 2010) - Today, the National AIDS Fund (NAF) and AIDS Action announced details of a merger that will create a stronger national organization in the fight against HIV/AIDS, called AIDS United. Mark Ishaug, current President and CEO of AIDS Foundation of Chicago (AFC), will assume the helm of AIDS United in early 2011, when the new organization officially...
-
2010-10-01
Flu season is here again. This year for the first time, health officials are recommending that everyone over 6 months old get a flu shot. To get the message out, the San Francisco Department of Public Health has launched a citywide ad campaign promoting flu shots and underscoring the importance of vaccines in general. The IMMUNITY campaign features powerful images of clenched fists...
-
2010-03-26
We are happy to report that our “We Are Part of You” campaign, originally designed for the NY State Black Gay Network, has been picked up by the Long Island Gay and Lesbian Youth agency! The goal of the campaign is to reduce homophobia among African Americans and the larger community. The ads feature African American men in familiar settings including at dinner with their family, in...
- ‹‹
- 20 of 20
