As BWA winds up a two-year diabetes campaign for the New York State Health Foundation, we’re distributing 10,000 toolkits to faith-based leaders across the state to engage religious congregations in diabetes prevention and care. The toolkits include sample sermons, a screening survey to assess congregation members’ risk for diabetes, tips for healthier food choices, and other...
News
Better World Advertising News
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2011-06-07
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2011-05-23
This month, Better World Advertising and the University of Maryland launched the “HIV Stops With Me” campaign in Baltimore. With the support of the University’s Star Track program, BWA identified and interviewed a wide array of African American MSM from the Baltimore area to select four spokesmodels who would represent the unique “flavor” of the city. Ultimately Mayo, Terrence,...
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2011-05-06
BWA and the San Francisco Department of Public Health (SFDPH) just launched “100 Years of Sex”, a new campaign celebrating the 100-year anniversary of the City Clinic. Since 1911, the SFDPH’s STD programs, spearheaded through the City Clinic, have provided quality, cutting edge services that make San Francisco a healthier place to live. At the heart of the campaign is the website,...
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2011-05-05
BWA and the Santa Clara County Public Health Department just launched a new ad campaign alerting the public in Santa Clara County to the dangers of secondhand smoke. At the core of the campaign is a powerful television commercial that graphically depicts the impact of secondhand smoke on children. The spot dramatizes the hazards faced by all nonsmokers exposed to others’ tobacco...
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2011-04-28
Sheldon DeSouza is a new Project Manager in our New York office. Sheldon has an extensive background in complex project management for Fortune 100 companies in the communications and IT areas. He is a native of Trinidad and although he exudes a laid back attitude, he is a passionate activist for many causes including youth, gay rights and HIV/AIDS research. Sheldon is also the Co-...
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2011-04-26
Two campaigns designed by BWA were prominently featured at the 22nd International Harm Reduction Conference in Beirut, Lebanon held this month. The Methadone Man and Buprenorphine Babe campaign, sponsored by Open Society Foundations, and INPUD (International Network of People Who Use Drugs) received much attention and support from regional leaders. Throughout the conference, the...
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2011-03-25
Better World Advertising launched our first anti-obesity campaign this week. Funded with federal stimulus monies aimed at reducing chronic disease, the “Mind and Body Go Together” campaign encourages New York schools to provide more and better physical education. Despite rising rates of childhood obesity, many school districts have cut back on PE to cut budgets and focus on test...
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2011-03-25
Better World Advertising and The New York State Health Foundation just launched the second phase of the Faith Fights Diabetes campaign. The three-month multimedia campaign is designed to engage and activate leaders of the Christian, Jewish, Muslim and Hindu communities in New York in the fight against diabetes. The diverse series of ads feature headlines like "My Pastor Saved My...
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2011-03-24
The San Francisco Department of Public Health (SFDPH) recently awarded BWA a contract to brand and raise awareness around their Adult Immunization and Travel Clinic (AITC). The AITC is a unique, high-quality immunization service that provides the complete range of vaccines, including those in demand by international travelers. The AITC is one of San Francisco’s best-kept secrets...
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2011-03-21
We are proud to report that the latest phase of our “HIV Stops With Me” campaign in NY, entitled “We’re Still Here” is posted all over 14th and 8th subway station in Manhattan. As reported previously, this phase of the campaign delivers an uplifting and...
