On April 21st, 2016, Planned Parenthood launched Your Body Needs You in the Bronx. Designed by Better World Advertising, Your Body Needs you promotes HIV/STI testing and safer sex practices to Black and Latina women, ages 20-44, who are HIV positive or at high risk of transmission. Planned Parenthood and BWA celebrated the launch of the campaign at Boricua College,...
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Better World Advertising News
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2016-04-29
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2016-03-28
This month, BWA launched Quality Matters, a new campaign in Contra Costa County highlighting the importance of quality child care to children's futures. The campaign, developed in partnership with First 5 Contra Costa, the Contra Costa County Office of Education and the Contra Costa Child Care Council, also unveils the County's new child care rating and improvement system....
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2016-03-25
Light, camera, action!
Last week, Better World Advertising was on the set of our latest project with our partners at Alameda County Social Services agency for a public awareness campaign. What could these two images have in common? Stay tuned in May!
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2016-01-21
Better World Advertising and the New York State Department of Health are excited to announce the launch of the 2016 HIV STOPS WITH ME campaign. The campaign officially launched on Saturday, January 9th, 2016 at DBQ Magazine's Loud 100 event held at Aaron Davis Hall in New York City. It aims to prevent the spread of HIV by empowering HIV positive individuals to seek treatment...
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2015-12-22
BWA is proud to announce the launch of our latest project with our partners at Santa Clara Valley Health and Hospital System (SCVHHS) aimed at suicide prevention for middle-aged men.
White men ages 45-65 represent the highest percentage of suicides in Santa Clara County and commit suicide at an alarming rate every year. To reduce these numbers, we produced a...
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2015-10-01
Today, BWA and the Santa Clara Valley Health and Hospital System launched Weed is Dumb, to encourage Santa Clara teens to stay away from marijuana in order to improve their opportunities as adults. Weed is Dumb calls attention to the effects that too much weed use can have on a teen’s brain development and the impact it can have on their future potential. With...
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2015-09-28
On September 26th, BWA and the Inter-Tribal Council of Michigan launched What Moves You?, a campaign to encourage Native American families to incorporate physical activity into their daily lives to improve their long-term health. What Moves You? features inspiring images of Native American parents exercising with their children, highlighting family responsibility...
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2015-08-31
International Overdose Awareness Day (IOAD) is a global event held on August 31st each year and aims to raise awareness of overdose and reduce the stigma of a drug-related death. It also acknowledges the grief felt by families and friends remembering those who have met with death or permanent injury as a result of drug overdose.
This year, BWA along with our partners at INPUD...
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2015-08-20
On Saturday August 15th, the HIV STOPS WITH ME campaign participated in New York City’s Black Pride Week 2015. During this year’s Heritage Ball: All Black Lives Matter, HIV STOPS WITH ME sponsored a category for a cash prize. Contestants were challenged to incorporate the campaign's symbolic...
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2015-08-18
BWA recently partnered with Pro Mujer to produce a video series that demonstrates easy and replicable stress management techniques to be shown in their clinics in Argentina, Bolivia, Mexico, Nicaragua and Peru. The videos, produced in a series of three, introduce clients to a variety of stress management techniques that promote relaxation, including breathing, stretching and self-...
