BWA and the New York State Department of Health’s AIDS Institute recently launched the statewide HIV Prevention Just Got Easier campaign. The campaign seeks to help Black and Latino transgender women and men, who have sex with men, to remain HIV negative by increasing their awareness and knowledge of the use, access, and benefits of taking PrEP (Pre-Exposure Prophylaxis) as...
News
Better World Advertising News
-
2015-06-29
-
2015-06-24
BWA is proud to partner with Harlem United to promote awareness of PreP (Pre-Exposure Prophylaxis). PrEP is a medication approved by the U.S. Food and Drug Administration (FDA) for daily use that can help people stay HIV negative. Harlem United is a full service community health center providing 100% access to quality HIV/AIDS care for all their clients, regardless of race, socio-...
-
2015-05-12
BWA, in partnership with First 5 Contra Costa and the Healthy and the Active Before 5 collaborative, recently launched provocative Sugar Bites television commercials aimed at preventing childhood obesity by lowering children's consumption of sugary drinks.
The commercials, which feature a young girl pleading with her mother to purchase the same drink she sees on an...
-
2015-03-12
On February 26th, BWA and the New York State Department of Health launched the 2015 HIV STOPS WITH ME campaign. The campaign's theme, Treatment Changes Everything, focuses on the benefits of getting into HIV care and staying on treatment. The campaign features 29 HIV positive spokesmodels from cities across New York, including New York City, Long Island, Hudson...
-
2015-02-19
Better World Advertising was proud to collaborate with a group of gay and lesbian Chinese activists on the Valentine's Day launch of the Love Is Not A Choice campaign. The powerful ads, which appeared on social media sites in China last week and show gay, lesbian and straight couples relaxing at home, aim to start a public conversation about LGBT issues in China. Les Pappas...
-
2015-02-17
BWA and Visibility Marketing Inc. are partnering to develop three statewide tobacco cessation and prevention marketing campaigns in Ohio. The campaigns will launch in 2015 and focus on three key areas: preventing tobacco initiation, increasing smoking cessation, and raising awareness on the dangers of secondhand smoke. The campaigns are funded by the State of Ohio Department of...
-
2015-02-03
BWA Project Manager, Sheldon DeSouza, and NYC spokesmodel, Jahlove, presented the HIV STOPS WITH ME campaign at the 2015 NAESM conference in Atlanta, GA, January 15-18. Throngs of conference attendees visited the HIV STOPS WITH ME poster display in the atrium of the Renaissance Hotel, to learn about the campaign as an intervention...
-
2015-01-29
Earlier this month, BWA was excited to participate in a meeting in Traverse City, Michigan, with the Inter-Tribal Council of Michigan (ITCM), leaders from six federally-recognized tribes and the American Indian Health and Family Services Agency in Detroit, to discuss plans to improve the health of Native Americans across the state. The meeting served as an initial kick-off for REACH...
-
2015-01-14
In a crowded Queens Library on Monday, New York City mayor, Bill de Blasio, announced the arrival of IDNYC - Better World Advertising’s latest collaboration with the City.
IDNYC is a free identification card for all New York City residents. As a government-issued photo identification card, IDNYC provides peace of mind to all residents, irrespective of immigration status...
-
2015-01-12
BWA recently developed a new name and logo for the Afghan Drug User Group, now called Bridge. Bridge provides peer-based harm reduction services to mostly heroin users in Kabul. Drug users are highly marginalized in Afghanistan, with many of them homeless and living under city bridges. The new name and logo were created in order to help Bridge secure support from the Global Fund and...
