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Better World Advertising News

  • 2014-02-26

    BWA, in partnership with Sonoma County Department of Health Services, recently launched the Independence social marketing campaign to prevent tobacco initiation among Sonoma County teens. The campaign launched this month and will run through the end of June 2014.

    The centerpiece of the campaign is a thirty-second commercial that features teens explaining how tobacco...

  • 2014-02-24

    Better World Advertising, in partnership with First 5 Alameda County, recently launched the Will they grow out of it? social marketing campaign. The campaign was developed to address below average rates of screening and treatment for developmental delays in Alameda County, California. The aim of the bilingual (English and Spanish) campaign is to encourage Alameda County...

  • 2014-02-05

    BWA started 2014 off with a bang this January with a photo shoot for the newest phase of the HIV STOPS WITH ME campaign. Dressed in all black, 13 spokesmodels from New York City and Buffalo had their portraits taken by photographer, Hosea Johnson, at a studio in Brooklyn. BWA’s Jaweer Brown and Sophia Davis helped prepare and style the models for their up-close-and-personal...

  • 2014-01-22

    BWA, in partnership with the Sonoma County Department of Health Services, recently launched a media campaign to prevent obesity by reducing the consumption of sugary drinks in Sonoma County. The ads draw attention to the excessive amount of sugar that popular drinks like soda, sports drinks and energy drinks contain, and the negative impacts on health that can result from over...

  • 2014-01-16

    Travis Bradley joins BWA as the principal investigator for research and evaluation projects. After earning a Bachelor of Science degree in Psychology and a Master's in Public Policy, Travis began his career as a researcher in the Department of Psychiatry at Stanford University's School of Medicine utilizing a combination of psychometrics and neuroimaging to study diverse clinical...

  • 2013-12-19

    BWA is pleased to welcome three new staff members to the team in our San Francisco office. Lucia Casaravilla joins us as a Senior Project Manager, Helena Cross as a Project Coordinator and Eileen Chi as a Graphic Designer.

    Lucia brings strong experience in program management and design, communications and community outreach to her role at BWA. Previously, she worked in Public...

  • 2013-12-10

    BWA’s work is featured in today’s Washington Post as one of the premier marketing firms selected by the Food and Drug Administration (FDA) to embark on a new national anti-tobacco campaign aimed at teens. BWA is working on an effort to create a campaign to prevent smoking among Native American and Alaskan Native youth over the next two years.

    BWA and its partners are...

  • 2013-12-09

    Last week, BWA and the Chicago Department of Public Health (CDPH) launched Take Pride, Leave Cigarettes, a new anti-smoking campaign targeting young lesbian, gay, bisexual, transgender, and queer (LGBTQ) women of color in Chicago. The campaign raises awareness about the negative health effects of smoking and motivates LGBTQ women of color to stop smoking.

    LGBTQ women...

  • 2013-11-27

    Some of BWA’s work is currently featured in a catalogue and exhibit produced by the Center for Sex and Culture (CSC) in San Francisco! The exhibit, SAFE SEX BANG: The Buzz Bense Collection of Safe Sex Posters, includes a large selection of posters donated to CSC by graphic designer and early safe sex activist, Buzz Bense.

    Not too long ago, posters were the...

  • 2013-10-30

    The lovely ladies pictured here will soon appear in a campaign BWA is producing for the Chicago Department of Public Health to encourage queer women of color in Chicago to quit smoking. We look forward to launching one of few campaigns addressing high rates of smoking in the LGBT community. Stay tuned for more information!

     

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