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Better World Advertising News

  • 2014-05-12

    The BWA Sugar Bites campaign was awarded a 2014 Award of Excellence (highest honor) in the “Websites - Health” category of the annual Communicator Awards. Sugar Bites is one of three BWA campaigns to receive an Award of Excellence this year.

    Sugar Bites was developed by BWA in...

  • 2014-05-06

    BWA is excited to announce that Testing Makes Us Stronger  was awarded a 2014 Communicator Award of Excellence in the Public Relations/Communications - Community Awareness Program category. Testing Makes Us Stronger is one of three BWA campaigns to receive an Award...

  • 2014-04-22

    BWA is excited to be featured on the cover of BMJ’s Tobacco Control journal. The May 2014 issue will feature our My Greatest Enemy campaign, marking the second time the journal has highlighted BWA's work on its cover. It previously featured...

  • 2014-04-17

    BWA recently partnered with Planned Parenthood of New York City to create a new HIV and STI prevention campaign. The initiative is aimed at improving the sexual and overall health of women of color in Brooklyn who are at increased risk of HIV infection. BWA worked closely with New York City’s Project Street Beat to gain insight into the daily experience these women face on the...

  • 2014-04-07

    BWA, in partnership with First 5 Contra Costa, Healthy and Active Before 5, and Kaiser Permanente, recently launched a new phase of the Sugar Bites campaign to prevent tooth decay, childhood obesity, and type II diabetes in Contra Costa County, California by reducing consumption of sugary drinks. According to researchers, sugary drinks are the largest source of added sugar...

  • 2014-03-27

    This month, BWA and the New York State Department of Health launched the 2014 HIV STOPS WITH ME campaign in New York City and Buffalo. This year the campaign focuses on prevention and treatment, with a bold message about the goal to remain undetectable. The new campaign encourages HIV positive people to find a doctor, keep appointments, check lab results and stay on their...

  • 2014-03-26

    BWA welcomes Sage Loring, Nathan Diesel, and Manny Sanchez to its San Francisco office.

    Sage joins BWA as Strategy Director, bringing with him a long history of devising and implementing effective marketing campaigns for both startups and large corporations such as General Motors and Sony. He has a strong background in a variety of marketing areas including social media, event...

  • 2014-03-24

    This month, BWA and the Tobacco Cessation Centers of New York launched Talk to Your Doctor, the latest phase of the Don't Be Silent About Smoking campaign. Past phases of Don’t Be Silent focused on convincing doctors to take a more active role in their patients’ efforts to quit smoking. Talk to Your Doctor expands upon previous phases by...

  • 2014-03-20

    John Drefahl joins BWA as Senior Interactive Designer, bringing with him over 15 years of experience as a web developer and digital media consultant. Prior to joining BWA, John was Senior Creative Developer for AKQA where he developed and deployed interactive mobile and web experiences for Target, Red Bull, and YouTube brands. He has also freelanced for a wide variety of companies,...

  • 2014-03-11

    BWA is excited to welcome Jennifer Hampton as Business Development Manager. Jennifer began her career as a magazine editor while earning her Masters in Public Communications. She then earned her J.D. and worked with international clients in the media, pharmaceutical and retail industries. Later on, she became Director of Business Affairs for a telecommunications company and then...

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