I Became Untransmittable


Santa Clara County, CA.
Getting to Zero Silicon Valley Santa Clara County.
To highlight the importance of people living with HIV (PLWH) starting and maintaining treatment in order to reach untransmittable status so that they will not transmit the virus to their sexual partners; to educate people at a high risk of acquiring HIV through sexual activity.
People living with HIV; HIV-negative people who have sex with PLWH.
Digital ads via mobile and desktop, print ads, transit media, LGBTQ bar posters, radio, and branded collateral (lenticular postcards, lip balm/mirror sets, fans, towels, retractable banners, posters, and a table drape).
English and Spanish.

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