Les Pappas established Better World Advertising in 1996 and has been creating social marketing campaigns for over 25 years. As President and Creative Director, he has his hands in every aspect of the social marketing process, from developing messages with client to overseeing the implementation of a campaign. Les believes that social marketing is a limitless force for helping people and creating a stronger, healthier society.
Prior to founding BWA, Les served as the Director of Prevention Campaigns for the San Francisco AIDS Foundation for ten years. His campaigns were featured in numerous national and international media outlets including CNN and Time Magazine. He has volunteered on numerous boards and committees, including the San Francisco HIV Prevention Planning Council, Health Initiatives for Youth, and was a founding member and chairperson of both TARC (now Tenderloin Health) and 18th Street Services (now merged with New Leaf).
Originally from Massachusetts, Les received a BA from Clark University and an MPA from the University of San Francisco. He is passionate about automobile design and has a penchant for photography.