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What We Do

We see a world where all people have access to information and unlimited support for maximizing health and well being. A world where everyone – individuals, organizations, business, government – works together to end disease, suffering, hate, violence, and discrimination. A world where the power of marketing and communication is harnessed to bring us to a better place - a better world.

We believe in the importance of the issues we choose to work on and in the strength of our client partnerships. Our goal is to improve society by designing and implementing social marketing campaigns that achieve high levels of community education, self-efficacy and beneficial behavior change.

We offer our skills, passion, experience, commitment, and creativity. We value integrity over money, and relationships over profits. We believe in ideas and the power of communication.

Our services cover every component of social marketing – from needs assessment and formative research, to message development and testing, all types of production, media planning and buying, public relations and earned media, and impact monitoring and evaluation.

 

 

Our Awards

Color in Design Awards
Awards for printed graphic design work, website or other interactive communication published. Hosted by Print Magazine, HOW magazine, and Pantone.

  • 2010: Adopt Love/Foster Hope

W3 Awards
The W3 Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs.

  • 2010 Silver Winner : Socialmarketing.com
  • 2009 Silver Winner: HIV Stops with Us
  • 2009 Silver Winner: Healthy Penis
  • 2008 Best in Show: Me Not Meth
  • 2008 Silver Winner: Don’t Write Me Off

Davey Awards
Honors the achievements of the "Creative Davids" who derive their strength from big ideas, rather than stratospheric budgets. Sanctioned and judged by the International Academy of the Visual Arts.

  • 2007: Family Builders
  • 2007: Resist Meth
  • 2005: HIV Stops with Me

Telly Awards
The Telly Awards honor the very best local, regional, and cable television commercials and programs, as well as the finest video and film productions, and work created for the Web.

  • 2010: Knowing is Everything, Voices for Illinois Children
  • 2007: Don’t Write Me Off
  • 2006: HIV Stops with Me
  • 2005: Healthy Penis

Webby Awards
The Webby Awards is the leading international award honoring excellence on the Internet.

  • 2005 People’s Voice Award, Health: HIV Stops with Me
  • 2003 People’s Voice Award, Health: HIV Stops with Me

Communicator Awards
The Communicator Awards is the leading international awards program honoring creative excellence for Communications Professionals.

  • 2012 Distinction for Social Responsibility: Immunity
  • 2012 Distinction for Health and Wellness: Vaccinations Protect Generations
  • 2010: Patients are Listening, Don’t be Silent

American Graphic Design Awards
It honors outstanding new work of all kinds in 23 categories from print and packaging to internet and interactive design. Hosted by the editors of Graphic Design USA

  • 2009: HWSM Station Domination
  • 2008: Resist Meth
  • 2008: Don’t Be Silent
  • 2008: HIV Stops with Me
  • 2007: Don’t Erase your Future
  • 2007: Good Party Host
  • 2007: Don’t Write Me Off

American Public Health Association

  • 2007 Public Health Education Health Promotion Materials Contest, Electronic Materials: Don’t Erase your Future
Strategy
Every campaign requires a carefully conceived foundation. The strategy must define the target audience, goals and outcomes, timeline, resources and opportunities.
Creative Development
A range of compelling messages are generated and tested. Graphic design, audio, and video images are integrated with copy to create powerful concepts which are tested in focus groups or online panels.
Production
We have developed expertise in all forms of production, including; film/video, radio, print, outdoor, transit, websites, internet advertising (banner ads, search links), social media (Facebook & Twitter), brochures, graphic novels, posters, reports, t-shirts, buttons, floats, mailers, costumed characters, venue-based media, etc.
Media Planning
Great ideas go nowhere without effective media strategies. We work closely with our clients to make the best use of media budgets. We negotiate with media companies to secure the most cost-efficient placements, including donated and bonus space. Every media plan includes utilizing social networking sites. Earned media is also a key element that gets “baked-in” to our creative concepts.
Implementation
Campaigns are launched to maximize press coverage and impact – through press events and news releases. All campaign aspects are monitored and tracked, and adjustments are made when appropriate. Clients receive regular updates and periodic reports including process milestones, ad placement verification, web traffic, news coverage, and other tracking data.
Evaluation
We conduct campaign impact evaluations via street intercept surveys, focus groups, online surveys and polling. We also work closely with client or external evaluators.
Branding
Every organization deserves a great logo and identity system. Our nonprofit clients don’t sell products, they market ideas. Success requires establishing a relationship with the public that embodies honesty, trust, and passion. A well articulated brand fuels messages and movements. View our featured branding projects here.