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LGBT

Resist Meth

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Goal: 
To reduce meth use and the spread of HIV among men who have sex with men (MSM) and decrease the harm caused by crystal to those who use it
Resist Meth Case Study
http://www.socialmarketing.com/sites/default/files/Resist%20Meth%20Case%20Study....
Results File: 
application/pdf iconResist Meth Case Study.pdf

Family Builders

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Goal: 
To promote Family Builders as a progressive adoption organization

Disclose HIV

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Goal: 
To reduce HIV infection through discussion and informed decision making
Results: 
80% said the “Disclosure” ad “got my attention right away,” 72% felt the “Status Sorting” message was appropriate for gay and bisexual men in SF and 27% said they were more likely to get tested for HIV or encourage partners to get tested as a result of seeing the “HIV Testing” ad.
Disclose HIV
http://www.socialmarketing.com/sites/default/files/Disclosure%20Evaluation.pdf
Results File: 
application/pdf iconDisclosure Evaluation.pdf

Own It. End It.

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Goal: 
To encourage community members to stand together and stop HIV

I Am Gay

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Goal: 
To reduce HIV transmission by decreasing stigma and homophobia in the Black community

We Take Care of Our Own

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Goal: 
To promote the Center's youth program for those experiencing homelessness

Buck Syphilis

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Goal: 
To raise awareness about syphilis testing and treatment among men who have sex with men (MSM)

HIV Stops With Me: I Am The Cure

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Goal: 
To reduce HIV transmission and stigma

The Rapid HIV Test

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Goal: 
To increase HIV testing among high-risk youth and young adults

HIV Stops With Me: Faces

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Goal: 
To reduce HIV transmission and stigma
Results: 
88.8% of respondents correctly identified the main messages of the campaign: preventing the spread of HIV from those who have it, safe sex with partners, encouraging self-esteem among people with HIV and decreasing stigma, internalizing personal responsibility and disclosure of HIV status. 62% were more likely to use condoms with HIV-negative partners, or partners of unknown status. 65.5% were more likely to believe that they have a responsibility to protect their partners.
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