BWA & First Nations Health Authority launches "Youth Respecting Tobacco" campaign
On March 19th, 2017, The First Nations Health Authority in collaboration with BWA launched the Youth Respecting Tobacco Campaign in British Columbia. The campaign’s priority population is First Nations Teens age 13-16 living in British Columbia. The main objective of this particular campaign and the materials created including the webpage, mobile phone handout, and a promotional video designed by BWA was used to get First Nations teens to watch two anti-tobacco videos created by fellow First Nations teens. FNHA hopes this campaign and future anti-tobacco initiatives will stop the disproportionate influence, burden, and harm commercial tobacco has had on Aboriginal people by empowering First Nations teens to take a stand against commercial tobacco.
Check out the webpage and videos created by First Nations Teens here