BWA Launches Second Phase of "What Moves You" Campaign to Promote Physical Activity among Native Americans in Michigan


In January 2017, the Inter-Tribal Council of Michigan and BWA launched Phase 2 of What Moves You?, a campaign to encourage American Indians to get healthy for the ones they love. BWA worked with six federally recognized tribes and one urban health center to encourage their communities to become more physically active. These include The Saginaw Chippewa Indian Tribe, The Nottawaseppi Huron Band of the Potawatomi, The Little Traverse Bay Bands of Odawa Indians, The Keweenaw Bay Indian Community, The Hannahville Indian Community, The Bay Mills Indian Community and American Indian Health and Family Services.

What Moves You? features inspiring images of Native American parents exercising with their children, highlighting family responsibility and mentorship as motivation for being more physically active. The goal is to reduce the risk for chronic diseases while improving long-term health. The campaign will appear online and locally on billboards, at convenience stores, and in various publications throughout Michigan.

For more information about tips for various ways to stay physically active throughout the year, suggestions about how to overcome barriers to exercising, and links to local resources visit