BWA & Planned Parenthood Launch Safer Sex Campaign in the Bronx, NY


On April 21st, 2016, Planned Parenthood launched Your Body Needs You in the Bronx. Designed by Better World Advertising, Your Body Needs you promotes HIV/STI testing and safer sex practices to Black and Latina women, ages 20-44, who are HIV positive or at high risk of transmission. Planned Parenthood and BWA celebrated the launch of the campaign at Boricua College, alongside the District Chairman of the Bronx and other community members.