I Am Not a Risk


The Washington State Health Department launched an HIV treatment awareness campaign titled I Am Not A Risk on February 25, 2020. This bilingual campaign (English and Spanish) is aimed at people living with HIV (PLWH) across Washington State and seeks to motivate them to start and maintain treatment. It will educate the masses about the reality of living with HIV, specifically the science of U=U - providing hope, generating empowerment, promoting self-esteem, improving the quality of life of PLWH, and removing the fear of HIV - among HIV-negative individuals and PLWH alike. The media runs for 12 weeks and features ads via mobile devices and desktop, posters, print, and branded collateral. 


To learn more about this campaign, visit http://iamnotarisk.org/