Goal:
To increase awareness of PrEP ((Pre-Exposure Prophylaxis) as a safe and effective HIV prevention strategy
Results:
As a result of seeing this campaign 76% of respondents indicated they were likely to seek more information about PrEP, 71% would talk to their partner about PrEP, 76% would talk with their doctor about PrEP, and 12% would start taking PrEP.