The new HIV STOPS WITH ME campaign launched in Baltimore as part of a series of events leading up to National Black HIV/AIDS Awareness Day at Coppin State University. Campaign spokesmodels from Baltimore were on hand to represent the face of people living with HIV in local communities. Each delivered their own personal story before a packed student auditorium, providing rich...
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Better World Advertising News
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2013-02-12
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2013-01-31
The weekend before last, BWA President and Creative Director Les Pappas gave a seminar on LGBT marketing and branding at the Los Angeles Gay & Lesbian Center. Les was invited to present as part of the Center’s Emerging Leaders Program, which began in 2008 as a partnership between the Center and the Chinese organization Aibai. The Program...
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2013-01-29
From January 17-20th, BWA attended the 10th Annual National African American MSM Leadership Conference on HIV/AIDS and other Health Disparities in sunny Los Angeles, California. This year's theme was 10 Years and the Dialogue Continues - HIV Prevention as Social Justice for Black Gay Men/MSM 2013 and Beyond. No convening of Black MSM to discuss HIV prevention would be...
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2013-01-17
BWA, in partnership with the Alameda County Social Services Agency, has launched a new ad campaign to encourage eligible residents of Alameda County to enroll in Medi-Cal, California's Medicaid health insurance program for low-income people. Thousands of county residents are eligible for the program, but not enrolled. As a result, many are not receiving routine preventive...
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2013-01-07
Maggie Jiang has joined us as an intern in the New York office. Maggie was born in lower Manhattan and raised in the Bronx. Both of her parents are from China. She is currently a 3rd year student at the University at Buffalo majoring in Business with a Marketing concentration. In February, she will be...
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2012-12-17
So where was celebrity photographer and HIV Activist, Mike Ruiz, on Saturday, December 1st? If your guess is appearing on another episode of A-List New York or Rupaul’s Drag Race– Sashay away! He began his World AIDS Day with the 20 spokesmodels from the HIV STOPS WITH ME campaign shooting its most fashion forward layout ever. Assisted by top-...
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2012-11-19
BWA is working with First 5 Alameda County to develop a new social marketing campaign promoting child wellness. The years from birth to five are critical in children's physical development but also in their social/emotional development. The campaign will educate parents about healthy child development milestones and promote early identification and intervention for...
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2012-11-06
Last week, BWA was pleased to participate in the 140th Annual American Public Health Association (APHA) Meeting and Exposition held at the Moscone Center October 27-31st in San Francisco. BWA staff gave three presentations: "HIV...
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2012-10-31BWA is pleased to welcome Carlos Moreno back to the team. Carlos has been named Vice President of BWA’s New York office and is charged with providing leadership for the New York team and company.
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2012-10-24
Last week, the BWA team took a brief respite from office life and headed to Venture Valley, located in the Santa Cruz Mountains, for a three-day company retreat. Out in the middle of the redwoods, we took a step back and reflected on the work that we do here at BWA. Through a well planned itinerary that included a variety of activities and presentations, we were able to build our...
