Camilla Bar recently joined the BWA team as an intern in our New York office. Born and raised in sunny Australia, Camilla graduated with a Bachelors degree in Marketing and Communications. Since graduation Camilla has worked as a Marketing Assistant for a small hotel group in Melbourne. Looking to make a difference in the world, she set out to combine her marketing skills with social...
News
Better World Advertising News
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2013-03-13
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2013-03-04
BWA President Les Pappas spoke during the University of California, San Francisco Smoking Cessation Leadership Center webinar held on February 21. Les extended his expertise to an online audience of approximately 600 behavior change professionals about the key aspects of social marketing; what makes an effective campaign; how to best target hard-to-reach populations and some of BWA's...
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2013-02-26
BWA's Cover Your Family campaign, featuring presumably nude families covering themselves with signs touting their need for medical insurance, was recently featured in an article by the American Medical News. The article was about the Affordable Care Act's coverage expansions starting in 2014 and the need for health care professionals to consider all those who are...
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2013-02-21
BWA recently launched the newest phase of HIV STOPS WITH ME in Buffalo, New York City and Maryland in honor of National Black HIV/AIDS Awareness Day on February 7th. The Virginia launch will be coming soon. This new phase of the campaign has broadened its message by promoting HIV treatment and proper self-care as effective...
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2013-02-12
The new HIV STOPS WITH ME campaign launched in Baltimore as part of a series of events leading up to National Black HIV/AIDS Awareness Day at Coppin State University. Campaign spokesmodels from Baltimore were on hand to represent the face of people living with HIV in local communities. Each delivered their own personal story before a packed student auditorium, providing rich...
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2013-01-31
The weekend before last, BWA President and Creative Director Les Pappas gave a seminar on LGBT marketing and branding at the Los Angeles Gay & Lesbian Center. Les was invited to present as part of the Center’s Emerging Leaders Program, which began in 2008 as a partnership between the Center and the Chinese organization Aibai. The Program...
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2013-01-29
From January 17-20th, BWA attended the 10th Annual National African American MSM Leadership Conference on HIV/AIDS and other Health Disparities in sunny Los Angeles, California. This year's theme was 10 Years and the Dialogue Continues - HIV Prevention as Social Justice for Black Gay Men/MSM 2013 and Beyond. No convening of Black MSM to discuss HIV prevention would be...
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2013-01-17
BWA, in partnership with the Alameda County Social Services Agency, has launched a new ad campaign to encourage eligible residents of Alameda County to enroll in Medi-Cal, California's Medicaid health insurance program for low-income people. Thousands of county residents are eligible for the program, but not enrolled. As a result, many are not receiving routine preventive...
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2013-01-07
Maggie Jiang has joined us as an intern in the New York office. Maggie was born in lower Manhattan and raised in the Bronx. Both of her parents are from China. She is currently a 3rd year student at the University at Buffalo majoring in Business with a Marketing concentration. In February, she will be...
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2012-12-17
So where was celebrity photographer and HIV Activist, Mike Ruiz, on Saturday, December 1st? If your guess is appearing on another episode of A-List New York or Rupaul’s Drag Race– Sashay away! He began his World AIDS Day with the 20 spokesmodels from the HIV STOPS WITH ME campaign shooting its most fashion forward layout ever. Assisted by top-...
