BWA is working with First 5 Alameda County to develop a new social marketing campaign promoting child wellness. The years from birth to five are critical in children's physical development but also in their social/emotional development. The campaign will educate parents about healthy child development milestones and promote early identification and intervention for...
News
Better World Advertising News
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2012-11-19
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2012-11-06
Last week, BWA was pleased to participate in the 140th Annual American Public Health Association (APHA) Meeting and Exposition held at the Moscone Center October 27-31st in San Francisco. BWA staff gave three presentations: "HIV...
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2012-10-31BWA is pleased to welcome Carlos Moreno back to the team. Carlos has been named Vice President of BWA’s New York office and is charged with providing leadership for the New York team and company.
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2012-10-24
Last week, the BWA team took a brief respite from office life and headed to Venture Valley, located in the Santa Cruz Mountains, for a three-day company retreat. Out in the middle of the redwoods, we took a step back and reflected on the work that we do here at BWA. Through a well planned itinerary that included a variety of activities and presentations, we were able to build our...
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2012-10-23
We are proud to announce that our Where's the Love? campaign has won a Gold 2012 Davey Award for Cause Marketing in the category Integrated Campaigns. Where's the Love? is the fifth phase of our ...
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2012-10-09
Club Health 2013, the 8th international conference on nightlife, substance use and related health issues, will take place on May 28-30 at the InterContinental Mark Hopkins Hotel in San Francisco. The event will bring together experts from a wide range of fields to exchange information on the latest research, policy and practice to protect and promote health in nightlife settings....
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2012-10-02
Brett Mendenhall is thrilled to be joining the BWA team as a Project Manager. Previously, he served as Executive Director for the UCLA Center for HIV Identification, Prevention, and Treatment Services (CHIPTS), where he managed domestic research projects, facilitated grant development, convened community leaders to give input on at-risk populations, and developed the website and...
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2012-10-01
Last week, BWA and the Michigan Department of Human Services launched a new ad campaign to recruit foster parents in Southeastern Michigan. The I Save Neighborhood Kids campaign seeks to find homes for children in their own neighborhoods and communities so they can stay in their schools and churches, and near their friends and family. It includes a 30-second TV commercial as...
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2012-09-27
BWA partnered with the Organization for Refugee Asylum and Migration (ORAM) to create a new online resource center for lesbian, gay, transgender and intersex (LGBTI) asylum seekers and refugees in South Africa (http://oramsouthafrica.org/). The site has resources not only for refugees, but also attorneys...
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2012-09-20
BWA is pleased to announce that we won two 2012 W3 Awards, one in the Health category for the HIV Stops With Me: Decide campaign and another in the Activism category for the Foster Kids Are Our Kids: Where's the Love? campaign. The W3 Awards honor creative excellence on the web and recognize the creative and marketing professionals behind award winning sites,...
