Last week, BWA conducted a photo shoot for an obesity prevention campaign we are producing for the Santa Clara County Public Health Department's INSPIRE initiative. Our awesome child actors/models will be featured in a new campaign that aims to prevent childhood obesity by reducing consumption of sugar sweetened drinks. The campaign will launch later this spring. Stay tuned for more...
News
Better World Advertising News
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2012-04-04
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2012-03-27
In this video clip, spokesmodels that will be featured in the upcoming HIV Stops With Me campaigns in Maryland and Virginia discuss some of their personal experiences with HIV. To date, HIV Stops With Me has been implemented in twelve cities across the United States. The goal of the campaign is to prevent the spread of HIV while also reducing the stigma associated with the disease by...
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2012-03-22
BWA launched Testing Makes us Stronger in Washington, D.C. last Thursday evening, marking the fifth out of six cities where BWA is hosting events to celebrate the campaign. Several local government and CDC officials were there to discuss the importance of the campaign including Gregorio Millett, the Senior Policy Advisor for the White House's Office of National AIDS Policy. The other...
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2012-03-13
Last Thursday, BWA launched the Testing Makes Us Stronger campaign in Baltimore, Maryland. The goal of the campaign is to promote HIV testing among black gay and bisexual men. Baltimore is the fourth of six launches in specifically targeted cities that have a high rate of African American Men who have Sex with Men (MSM). Testing Makes Us Stronger aims to demonstrate that knowing one’...
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2012-03-05
Testing Makes Us Stronger, a national campaign by BWA in collaboration with the CDC, launched in Oakland the week before last. Oakland is the third of six launches in specifically targeted cities that have a high rate of African American Men who have Sex with Men (MSM). The campaign, which aims to demonstrate that knowing one’s HIV status is important and empowering information,...
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2012-02-28
Last Wednesday we filmed a commercial for the next phase of the Foster Kids Are Our Kids campaign. Les, Emily, Yan and our client, Anne from Voices for Illinois Children attended the shoot which was produced by Robert Caruso of Caruso Co. Twelve scenes...
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2012-02-28
2011 was an unprecedented year for BWA. We worked with organizations both great and small, city, state and county governments, and countless passionate individuals. Together we created campaigns that furthered access to information, encouraged prevention, brought communities closer and sparked hope. Here’s a recap of our notable accomplishments and the campaigns we launched. We want...
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2012-02-15
We are pleased to announce that Better World Advertising's San Francisco office has moved. We are still in downtown San Francisco, but in a beautiful new space located at 333 Kearny Street. Our new office features high ceilings, lots of windows and plenty of light. The whole staff is enjoying exploring our vibrant new neighborhood, just steps from Chinatown, with its many restaurants...
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2012-02-09
Local officials and Real Housewives of Atlanta co-star Dwight Eubanks joined BWA and the Centers for Disease Control and Prevention (CDC) at the launch of the Testing Makes Us Stronger campaign in Atlanta last week. The campaign focuses on HIV Testing for African American Men who have Sex with Men (MSM) who are disproportionately affected by new HIV infections. Testing Makes Us...
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2012-02-08
To mark the launch of the latest phase of HIV Stops With Me, our New York spokesmodels participated in a community event called ‘Hip Hop will Stop HIV’ sponsored by Iris House on February 7, National Black HIV/AIDS Awareness Day. The event took place in Harlem at the Shrine, and featured diverse local artists showcasing their talents while promoting positive messages on combating...
