BWA is proud to partner with the CDC this Pride season to participate in various pride events across the country. June is recognized as Pride Month by the Lesbian, Gay, Bisexual and Transgender (LGBT) community worldwide. We have already attended Black Gay Pride events in Miami, Houston and Washington, DC where our team distributed hundreds of materials with educational information...
News
Better World Advertising News
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2012-06-18
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2012-06-13
Better World has been invited to present at the 140th American Public Health Association (APHA) Annual Meeting & Exposition taking place in San Francisco October 27-31, 2012. The APHA Conference is the oldest and largest gathering of public health professionals in the world, attracting more than 13,000 national and international physicians, administrators, nurses, educators,...
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2012-05-15
Better World Advertising is excited to announce that two of our recent campaigns promoting immunization have won Communicator Awards. "Vaccinations Protect Generations," a campaign we developed for the North Carolina Department of Health and Human Services, won a Silver Communicator Award for Integrated Health and Wellness Campaign. "ImmUnity," a campaign BWA created for the San...
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2012-05-03
Better World Advertising recently launched the latest phase of the Don’t Be Silent About Smoking campaign in New York State. For four years, this award-winning campaign has successfully convinced healthcare providers to play a more active role in helping their patients to quit smoking. The new ads target providers who see low-income Medicaid patients. Medicaid covers a...
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2012-05-01
Last week BWA, in partnership with the AIDS/HIV Services Group (ASG), launched a new phase of the HIV Stops With Me (HSWM) campaign in Charlottesville, Virginia. HSWM is a multifaceted national social marketing campaign that aims to prevent the spread of HIV while also reducing the stigma associated with the disease. The Virginia campaign features four spokesmodels from rural...
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2012-04-26
Better World Advertising was accepted to present at the poster exhibition at the XIX International AIDS Conference, to be held this July in Washington, D.C. Our abstract "HIV Stops With Me: The long-term impact of a social marketing campaign on HIV secondary prevention" will focus on the healthy behavior change our HIV Stops With Me campaign has had using the method of Prevention...
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2012-04-19
This week, BWA and Voices for Illinois children launched the newest phase of the Foster Kids Are Our Kids campaign “Where’s the Love?” with events at Loyola University School of Law in Chicago on Tuesday, the First United Methodist Church of Mt. Vernon on Thursday and the Children’s Home Association’s Academy in Peoria on Friday.
Foster Kids Are Our Kids is a statewide public...
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2012-04-18
The week before last, Houston was the sixth and final city to launch the Testing Makes Us Stronger campaign, a public health initiative that encourages black gay and bisexual men to get tested for HIV. The campaign, developed by BWA in collaboration with the Centers for Disease Control and Prevention, is running in specifically targeted cities that have high rates of African American...
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2012-04-17
BWA's campaign "Cigarettes Are My Greatest Enemy", originally created for the Billy DeFrank LGBT Center in San Jose, CA, continues to motivate individuals in the LGBT community to quit smoking. The Coalition of Lavender Americans on Smoking and Health (CLASH) has partnered with BWA to adapt the campaign and is running print ads across California, specifically targeting the Bay Area,...
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2012-04-05
Les Pappas, President and Creative Director at BWA, gave a presentation on social marketing and branding for NGOs in Shanghai, China this past February. Les shared the stage with Kitty Lun, CEO of the Lowe China advertising agency.
The event was held at the Minsheng Modern Art Museum on February 11th to a standing room crowd of over 150 people. Les presented several case...
